Leveraging your
Intellectual Property with Self-Publishing
Lori L. Lorenz,
Technology Strategist
Lori Principle, Inc.
Thursday, March 31, 2005 6:00pm to 8:30pm
Hosted by: J. Gordon Electronic
Design, Minneapolis, MN
About the Topic:
Will a book become a best seller? Will a book’s contents set precedent for
its field of expertise? Will a book become a cornerstone of learning for
curriculum? It isn’t enough to put words and figures on a page to guarantee
business or rhetorical success. Any manuscript requires grooming and honing
to distill its applied essence. Better yet, it needs a great concept!
Let's say you have the great idea - the one that has potential to be a
best seller. How do you make this happen? This presentation shows you how
with a step-by-step publishing process and a diagnostic tool to know how
close you are to success.
The first presentation Lori Lorenz gave last year described the potential
of the entire Path to Profits profit matrix. This presentation takes a cell
from the profit matrix and drills down into the mechanics of leveraging your
intellectual property through self-publishing.
About the Speaker:Lori Lorenz
is Technology Strategist, Knowledge Architect, and co-founder of Today’s
Camelot. Her 18 years of information technology experience and active
research in the management of technology generates profitable strategies
for managing intellectual property.
Her experience spans corporate life at Providian Corporation in
Louisville Kentucky as an
Information Technology Consultant, to entrepreneurial life as a web
designer and business consultant in
Minneapolis. She
also has experience transforming business processes in multiple
industries such as newspaper publishing, book publishing, DOD uranium
foundry, financial/insurance industry, computer retail, network
infrastructure, photography and fashion.
She recently attended the International Association for Management of
Technology’s annual conference in
Washington
DC and presented three papers about the Theory of
Technology and how to apply it to business processes.
Lori Lorenz is currently focusing on developing assessment tools for
business that convert intuitive processes into measurable and explicit
knowledge. Her business partner, Lori Palm is a former client.
Together, they bring intellectual property tools to businesses so they
can reach new profitability levels through sustainable competitive
advantage.
Cost:
Free for EMS members and non-members attending for the first time; $10
otherwise. Refreshments will be provided.
Registration:
Please
pre-register, if possible, before noon on March 29th (so we know how much food to bring) by
using the online registration form at:
http://www.tc-ieee-ems.org/meetingregistration.htm
